On 18 April, a practical online meeting was held on the topic “International e-commerce in action. How Ukrainians sell goods abroad even after the outbreak of war”. Oleksandr Radych is an e-commerce expert, representative of the Western Bid trading platform in Ukraine, speaker at the Export School, Ukrposhta and Diia. The businessman shared his practical experience of effective sales management on domestic and foreign platforms, as well as methods of brand promotion using various channels and tools.
Students majoring in International Economic Relations had the opportunity to communicate with the expert and deepen their knowledge, in particular, as part of their studies of such courses as International Trade, International Credit and Currency Transactions. The students also received practical advice on how to start trading from scratch, test new markets without significant losses, and succeed in e-commerce, in particular by studying the marketplace business model as one of the most promising, profitable for both the seller and the buyer.
