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Department of International Economic Relations
Education and Research Institute for business, economics, and management
SUMY STATE UNIVERSITY
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  • May 25, 2026

GUEST/OPEN LECTURE PERSONAL BRANDING – A STRATEGIC ASSET OF THE MODERN WORLD

The Department of International Economic Relations at Sumy State University invites students, graduate students, young researchers, and faculty members to attend a guest open lecture dedicated to the formation and development of a personal brand in today’s professional environment.

Speaker:

TARAS DEMKURA – a businessman with over 30 years of experience, Candidate of Economic Sciences, expert in behavioral economics, Vice President of the International Chamber of Commerce of Ukraine, and patron of the arts.

The lecture will cover:

  • how to build and develop a personal brand in today’s environment;
  • real-life case studies and practical tools for building recognition, trust, and influence;
  • communication, networking, and self-presentation strategies for a successful career in business.

📅 Date: May 26, 2026

🕒 Time: 11:40 EEST (UTC+3)

💻 Link: https://sumdu-edu-ua.zoom.us/j/84023412332?pwd=OeJ3VKnJNkEppopHNSw8OPRJexQ3I1.1

Organizer: Department of International Economic Relations

The lecture will be useful for students seeking to develop self-presentation and professional communication skills; graduate students and young researchers interested in building professional visibility; faculty and scholars working to strengthen their professional reputation and expand their professional network; as well as anyone interested in personal branding in today’s business environment.

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